Digital marketing. Copywriting. Design.

TBC

TBC

I'm working on an exciting new project as we speak. I'll add details about it here as soon as I can. Watch this space...

A unified website for Salocin Group

salocin-group.com

Salocin Group is a collective of specialist marketing agencies, consisting of three brands – Edit, Join the Dots and Wood for Trees. And until early 2025, each brand lived on a separate website, each with their own structure and template.

In 2024, I reskinned all three to align with the group's new visual identity, but the overall experience was still fragmented. On top of this, Salocin Group wanted to strengthen the connection between the sub-brands and the parent company.

Working closely with the marketing team, I designed and built a single, unified website which brought all three brands together under one roof. Now, all three brands live on salocin-group.com.

This was an enormous piece of work, which involved building a new template from scratch, migrating hundreds of pages and blog posts, and implementing seamless URL redirects to preserve traffic and SEO visibility.

The new site features a brand-switching menu, search functionality, unified content hubs for each brand, and extensive backend enhancements to streamline updates and maintenance.

I have been really impressed with Dom's calm, diligent and 'just get s**t done' approach, while always applying a seasoned consultative approach to amplify our digital performance.

J Cromack, Chief Revenue Officer

Uptime Monitor

um.domify.co.uk

This is a brand-new project I'm working on. It's an uptime monitor, which periodically checks websites and sends you an email when one of them goes down – and when it comes back up again.

Users can sign-up using their Google accounts and add as many website monitors as they like.

Please feel free to check it out!

Salocin Group

salocin-group.com

Salocin Group is a collective of specialist marketing agencies that focus on data and strategy. Their brands include Edit, Join the Dots and Wood for Trees – and their clients include big names like Tesco Bank, Jaguar Land Rover and Amnesty International.

I started working wih them in early 2024 to help them through a major rebrand, which saw all four brands relaunch with a new visual style. My work involved reskinning their four websites, and redesigning their entire library of marketing collateral and internal documentation.

After the rebrand was complete, Salocin Group asked me to continue providing ongoing design and marketing support, as an extension of their internal marketing team.

Although I've only worked with Dom a short while, in that time, he's quickly become a crucial member of our newly formed marketing team and a go-to for other areas of the business, with his incredible work ethic, positive can-do attitude and quality, speedy outputs. Dom has a technical mind, with a creative flair, which has seen our digital rebrand through successfully, from start to finish. You're a joy to work with, Dom. Thank you!

Naomi Hurst, Senior Digital Marketing Manager

Thursday Fragrance

thursdayfragrance.co.uk

This website – for an independent, gender-free fragrance brand – uses a clean and stylish design with an element of fun, to match the brand. In the background, the website runs on WordPress, which is a popular content management system – and uses WooCommerce to allow customers to order online.

What A Drag

whatadrag.co.uk

What A Drag was an online beauty retailer for drag performers that I co-founded in 2018. We sold everything from false lashes and wigs, to our own custom-designed makeup palette and brushes. The website ran on WordPress, which is a popular content management system. Customers could order online and manage their accounts thanks to WooCommerce, which is a highly customisable ecommerce platform.

The Hockley Flower Shop

thehockleyflowershop.co.uk

This website was for a boutique florist based in Hockley, Essex. The website ran on WordPress, which is a popular content management system – and customers could order products online thanks to WooCommerce, which is a highly customisable ecommerce platform. The site was fully responsive, meaning it adapted to fit the screen size whether it was viewed on a desktop PC, a tablet or a mobile.

After only a few months of being launched, the website already began to rank as the number one Google search result for "hockley florist", which was the business's key search term.

Many of our sales come through the website, and without Dom, we probably wouldn't have had so many!

Nick, Owner

Domify Tools

tools.domify.co.uk

This website is a collection of really simple web tools – such as an RGB-to-hexadecimal colour converter, an HTTP header checker, an image converter, a password generator and a percentage calculator. The design is deliberately as clean and as simple as possible, as it's the functionality of the tools that is most important.

ByWriters

bywriters.com

ByWriters was a multi-author blog covering a range of subjects – from current affairs and culture, to comedy and the arts. The design was clean and modern with an emphasis on typography over imagery. It ran on WordPress, which is a popular content management system. I designed the site to be fully responsive, meaning that it adapted to fit different screen sizes.

What can I say...? Dom has done an outstanding job on the site, really great work. He's been reliable and professional, having helped me with the most ridiculous queries I've had at all hours! Always personable, and very easy to get along with, which made bouncing ideas off each other all the easier. Most importantly, the passion he has for web design comes through in his work. I'd hire him again in an instant, so should you.

Jordan, Founder and Editor

Transactional emails for InsureandGo

insureandgo.com

In late 2015, I redesigned the transactional emails for InsureandGo, which is one of the UK's largest direct travel insurers. The emails are sent to customers when they get a quote, buy or make changes to their policy online. I designed the emails to match the company's visual identity, and with an emphasis on clear calls to action. As maximum compatibility was important, I worked hard to make sure the emails looked right in the different email clients, many of which can be very fussy.

Essex Blast Solutions

essexblastsolutions.co.uk

This website – for an Essex-based abrasive blasting company – included a before-and-after image slider on the homepage, a lightbox gallery and a contact form which allowed people to upload photos to send with their enquiries.

We're really chuffed with the work Dom did on the website. It's exactly what we asked for and more.

Jake, Director

ALPAC

alpacoctane.com

This website – for a company which supplied network provisioning servers – used a clean and simple one-page design, with elements that fade and slide in as visitors scroll down. The website also included a simple contact form.

Forcon

forcon.co.uk

This website – for a telecommunications company operating across Europe – was designed to advertise the company's services, and then direct potential clients to a contact form so they can get in touch. The footer of the website included a news widget which pulled live information from an RSS feed.

We would recommend Dom's work to any company requiring a cost-effective and professional solution.

Phil, Director

Domify

domify.co.uk

Bit of an obvious one but I also designed the website you're looking at right now. When I'm not busy on other projects, it's possible I'm making tweaks to my own website. I don't just like to think of it as a portfolio of my work – it's also a testing ground for new designs and features.

Your Homepage

domify.co.uk/home/

This was a website I made to replace the iGoogle homepage, which was discontinued in November 2013. I created it for myself and a few friends and family members who previously relied on iGoogle as their browser's homepage. Your Homepage included widgets for the local weather, RSS feeds and trending topics on Twitter. Each widget was fully customisable.